Fit by soph bof
My story with FitBySophBof
Sophia Fernandez, the mind behind @fitbysophbof on Instagram, started her fitness brand in 2021. She grew an audience on social media with her holistic approach to health through nutrition and movement. FitBySophBof offers personalized programs that provide sustainable and transformative results.
“Embarking on a fitness journey is not just about sculpting your body; it's about cultivating a lifestyle that nurtures your well-being from the inside out.”
Client Need
Despite consistently delivering gym content to her expanding social media following, Sophia realized the necessity of transitioning her online presence into a bona fide business.
FitBySophBof wanted a website that not only reflected her current brand but also extended her online outreach. This entailed a landing page equipped with links, information, and scheduling functionalities. The website aimed to seamlessly direct clients to explore packages, sign up for consultations, and access answers to potential queries overlooked within @fitbysophbof’s social media postings.
That's where I came in.
fit by
sophbof
Solution
I dove right into her socials, finding themes, and understanding her overall vibe as a fitness creator.
Building upon her content's existing style, I curated a comprehensive branding package encompassing fonts, layouts, color palettes, and imagery.
I used my research to create a prototype for the website and within 30 days, www.fitbysophbof.com went live
With the final website published, Sophia Fernandez has gained over 200 followers on Instagram and tripled her current client base within just one month after the launch date.
Case Studies
Website designed and developed by Hannah Wisti